U&A studies

Zástupný obrázek pro Mystery shopping

What are the U&A analyses?

  • U&A analyses (i.e. Usage and Attitudes) examine the attitude and behavior of customers towards your product or services.
  • Using U&A analyses you’ll find “Who What When Where How Why” your product or service is used or why your competition is preferred.

When to use U&A?

  • When you need to find out how your products or services are assessed among customers.
  • When you want to know what are the experiences of your products or services among customers
  • If you’re interested to know whether your products and services can be improved to increase customer’s satisfaction.
Zástupný obrázek pro využití Mystery shopping
Zástupný obrázek pro důvod volby Mystery shopping

U&A with NMS makes sense

  • Research of attitudes and customer behavior is one of the primary tasks we do for our clients and we regularly provide them with practical recommendations regarding what to focus on in various stages of product and service development.

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