U&A analyses (i.e. Usage and Attitudes) examine the attitude and behavior of customers towards your product or services.
Using U&A analysesyou’ll find “Who – What – When – Where – How – Why” your product or service is used or why your competition is preferred.
When to use U&A?
When you need to find out how your products or services are assessed among customers.
When you want to know what are the experiences of your products or services among customers
If you’re interested to know whether your products and services can be improved to increase customer’s satisfaction.
U&A with NMS makes sense
Research of attitudes and customer behavior is one of the primary tasks we do for our clients and we regularly provide them with practical recommendations regarding what to focus on in various stages of product and service development.