Zástupný obrázek pro Mystery shopping

What is Segmentation?

  • Segmentation means dividing your customers into several groups based on their visible similarities (eg. by popular brands, shops or music).
  • We are able to describe each group of customers in detail in terms of their socio-demographic profile, behavior, experiences and needs.

When to use Segmentation?

  • If you discover what is specific for each group of customers, you can more easily adapt your products and services to their needs.
  • You will determine neglected needs and desires of customers.
  • They will allow you to use marketing resources and investments more efficiently.
Zástupný obrázek pro využití Mystery shopping
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Segmentation with NMS makes sense

  • Segmentation is based on understanding the customers and their needs.
  • Distributing customers into clearly defined groups is more practical and gives you clear guidance on how to improve productivity of your business.

Acquire our services - Segmentation