What is Brand-research?
- Brand-research provides you with the information about how the target group actually perceives your brand and how it stands in comparison to the competition.
- Such research helps us understand how consumers navigate themselves through flood of brands and why they prefer any particular brand without sensible reason.
When to use a Brand?
- In the need of updating the brand’s position on the market.
- When confirming if the consumer perceives the brand in the line with its vision
- When considering re-branding.
- In case of mapping out new opportunities and filling blank spaces on the market.
Research of a Brand with NMS makes sense
- We know that each brand and each assignment has its own specifics. Therefore, we always start by specifying questions in great detail and tailoring the choice of research method.
- We can get closer to the customer and gather reliable data that we comprehensibly frame in the wider context of the market based on our experience.