Brand-research provides you with the information about how the target group actually perceives your brand and how it stands in comparison to the competition.
Such research helps us understand how consumers navigate themselves through flood of brands and why they prefer any particular brand without sensible reason.
When to use a Brand?
In the need of updating the brand’s position on the market.
When confirming if the consumer perceives the brand in the line with its vision
When considering re-branding.
In case of mapping out new opportunities and filling blank spaces on the market.
Research of a Brand with NMS makes sense
We know that each brand and each assignment has its own specifics. Therefore, we always start by specifying questions in great detail and tailoring the choice of research method.
We can get closer to the customer and gather reliable data that we comprehensibly frame in the wider context of the market based on our experience.
