Qualitative Online Research
Online Focus Groups
Online focus group discussions take place through the internet browser. A participant in these discussion groups can be anyone who gains sufficient access permissions. Online group discussions allow for online chat among participants, image (for instance advertising concepts) or video (TV spots) sharing and last but not least also the use of interactive creative tools (brainstorming etc.).
iVOX – internet forums
Internet forums are long-term group discussions, with tens of respondents participating and usually last several weeks. The forum progresses spontaneously and respondents react primarily to the contributions of other respondents. The moderator’s function is merely to set the main topics of discussion. Online forums are primarily a tool to discover latent opinions or experience with products and services.
NMS Market Research Communities
NMS Market Research communities will help you understand the opinions, criticisms, views and feelings of customers. The communities progress over periods of several months and hundreds of respondents can take part. The main advantage of communities is that they can be used to watch long-term trends and changes. The form of such research communities is getting closer to modern social networks such as Facebook.
Web Usability Tests
This method enables the qualitative evaluation of web pages, in the form of classic Focus Groups or In-depth interviews. Web Usability Tests are appropriate for a creative evaluation of your current webpage or for testing new web page concepts. Thanks to the Web Usability Test method you are able to gain satisfied and loyal visitors.