- Telephone questioning utilising computers (CATI – Computer Assisted Telephone Interviewing) is a fast and effective way of collecting data throughout the Czech Republic.
- CATI takes place according to your preferences and research focus either in a representative sample of the population of the Czech Republic or in selected segments of the target population, for instance the B2B segment. The results of statistical analysis can then be used to create generalisations of the given population.
- For CATI-type telephone interviews NMS Market Research has its own CATI studio and proprietary CATI software for recording and telephone interview data checking.
- NMS Market Research offers the client of the research the possibility of listening in to the telephone interviews within a closed audio network.
We offer more: Our own CATI software developed to fit the requirements of our clients. NMS Market Research CATI software is also used by two further call centres in the Czech Republic. NMS Market Research CATI software specially developed for telephone questioning allows among other things:
- questioning according to given quotas,
- detailed monitoring of the number of completed questionnaires, rejected calls, invalid phone numbers, calls not picked up, respondents who don’t fit the criteria for selection,
- noting comments and ideas from the respondents.
Why CATI with NMS Market Research?
- Wide-ranging experience: Every year we complete over 80 000 interviews. Broad experience from various client sectors.
- Quality operators: Our experienced and professional operators are trained in both the area of phone questioning, but also in the field of the given segment that the project concerns. Operators have wide experience with calling client databases – representative behaviour, entering into dialogue with the client.
- Double supervision: Watching the interview as well as its recording (for every 10 operators there is 1 supervisor) and regular checking of all data collected.
- Above standard reports: Reporting of interviews with your clients that reflect the problem at hand. Mapping of non-standard situations during the interview, even things not included in the questionnaire = further information above and beyond the scope of the research for our client. We will help you update your contact database – take note of invalid numbers.
- Technological perfection: Perfect audio quality making use of the most modern technologies on the market, the ability to listen in, automatic recording of all interviews.